10 Top Uses For Google Glass In Health IT Marketing and PR

I can’t attend the Health IT Marketing and PR Conference now in its second day in Las Vegas, due to a long planned beach vacation. However, monitoring its tweets certainly stimulated a lot of ideas! Yesterday I wrote Wishing I Was At #HITMC (Pssst: Hey buddy, wanna buy some workflow?).

Since then I’ve been using my Google Glass to monitor and respond to tweets containing the #HITMC hashtag. That got me to thinking about the intersection between Glass and health IT marketing.

10. Monitor #HITMC and Respond to #HITMC Tweets While At the Beach

This is called a vignette. Whatever you happen to be looking at through Glass when you snap a photo can be embedded in the photo.

9. Stream Live Video From #HITMC Using LiveStream (Anyone at #HITMC have Glass? Use it!)

I’d love to be a fly on the wall, flitting from Glass headset to headset, listening to all the wonderful conversations at #HITMC!

8. Use Glass as a Shiny Object to Attract Attention and Traffic

While it may seem completely gratuitous, wearing Google Glass, especially a bright blue headset like mine, really does punch through the noise!

By the way, yes, I do have blue eyes. And, yes, my wife does say I look great in Glass. But the, well, she’s my wife, and she would say that, but that doesn’t stop me from feeling flattered (or writing about it here!).

7. Tweet One-Minute Video Interviews At Health IT Tradeshows

My favorite HatCam (now retired for Glass) video is my interview with a sleeping @TechGuy!

What a hoot, or snore, er, you know what I mean!

6. Pivot From Glass In Healthcare Angle To Your Product or Service

I actually think it’s hard to think of any area of healthcare where Glass cannot be of some interesting use. For an overview of the many areas where Glass can be used to improve healthcare workflow see my Slides, Notes, and Tweets for Google Glass and Healthcare Information and Workflow Presentation.

Regarding pivoting from Glass to your product, service, or idea, consider my own efforts to popularize workflow technology in healthcare. In an InformationWeek column, I compare Glass intelligent workflow to autocorrect, which, while sometimes funny (see below), actually save people lots of time and effort.

That’s exactly what workflow technology does, it saves users time and effort, and that’s exactly why healthcare needs workflow technology so much! See, that’s my pivot.

Just imagine whatever you care about can be improved with Glass. Write about it. Tweet about it. Get your hands on Glass to try them out and to stimulate your imagination. They’ll be out soon, retail and less expensive. Get a jump on your healthcare IT marketing and PR competition!

5. Record First-Person Point-Of-View Videos of Your Product or Service

For example, here is my first-person point-of-view experience of using a 3D printer (which I’d just assembled from a kit).

Notice what I’m printing: #HITsm. This is the hashtag for the weekly (Friday, noon EST) tweet chat about health IT. It stands for Health Information Technology Social Media.

4. Record Short Videos of @TechGuy On Social Media and Health IT

This is what I meant when I referred to product, service, or *idea*. In my case the idea is healthcare workflow technology. I’m trying to sell an idea, not just a product or service. But that’s just me. You may be the next big idea in healthcare. Use Glass to market it!

3. Learn from Google Glass Marketing: Combine Testing with Social Media

Some folks have criticized Google’s “marketing” of Glass. Early access “Explorers” are dorky. Glass looks dorky. Etc. Ignoring the idea that dorky is the new black, compare Google’s limited access release of Glass with Google’s limited access release of Gmail ten years ago. That limited release was, in retrospect, praised as “one of the best marketing decisions in tech history”.

Time will tell whether similar can be said of Glass. It is, after all, TWO YEARS OLD! And it’s STILL not available via consumer retail channels.

All I can say is what my Dad told me, “Plan the work, and work the plan.” As far as I can tell, looking in from outside, but as a member of the Glass beta testing “team”, even Glass’s inevitable bumps in the road seem to be being accommodated by Google slow-go, trim-the-sails-we-go beta testing and Gmailesque marketing strategy.

2. Write A Blog Post About Glass and Health IT Marketing and Tweet On The #HITMC Hashtag!

After all, you’re an elite health IT influencer, and you’re reading this blog post!

I love “meta” stuff. For example this blog post is really about itself…

1. Your call! What Is The Number One Use For Glass in Health IT Marketing and PR?

That’s what why this blog’s comments are for… I hope you think of something absolutely off-the-wall fantastic!


P.S. I’d like the thank @TechGuy and @ShahidNShahid for an incredible conference on Healthcare IT Marketing and PR. Even from three time zones away, on the opposite coast, it’s having a big effect on everyone monitoring it from afar.

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Wishing I was at #HITMC (Pssst: Hey buddy, wanna buy some workflow?)

I wish I was at the Health IT Marketing and PR Conference (the first of its kind marketing & PR event focused solely on healthcare B2B marketing and PR) today and tomorrow. But unfortunately I am at the beach on the other side of the continent! I’ll monitor the #HITMC hashtag while I’m out and about on the beach. I may even see if I can watch the live video feed via Google Glass!

Also, I’m monitoring the #HITMC looking for any mention of workflow. Hint, please mention it! I’ll be sure to reply to it and retweet it. In fact, the probability I will is 0.9654! Apparently I’m getting a reputation for being monomaniacally obsessed with workflow.

Since you may have landed on this page due to #HITCM, I would like to point you to a post I wrote a few years ago titled Walking the Fine Line between Marketing and Education. Here are the relevant paragraphs…

For years I’ve occasionally given a stock presentation with the title “Walking the Fine Line between Education and Marketing.” Its genesis was in the very first two presentations I gave at a trade conference. After the first presentation, the survey comments came back “Too commercial!” and “Infomercial!” I retooled and the comments came back “Excellent!” and “Very educational!” but also “Didn’t tell me where I could find a product with the described characteristics.” I began to wonder about the fine line between marketing and education.

Above is one of the slides (based on Monroe’s much cited Motivation Sequence) from the resulting presentation. The column on the right is my application of Monroe’s motivational sequence to selling an idea, not a product.

In the presentation I define a number of terms–selling, advertising, marketing, editorializing, informing, and educating–along a spectrum of benefit to the vendor versus benefit to the audience, and point out that there are many areas of overlap. In order to educate one has to persuade; in order to sell one has to educate, etc. The trick is to find a presentation that maximizes benefit for *both* the audience and a presenter.

(I told you this was an old post!)

This is a version of the disclosure slide that I recommend (although, of course, specific conference instructions and policies regarding disclosure take precedence). It accomplishes two very important goals. First, it of course alerts your audience to take what you have to say with a grain of salt. Second, if in fact they find your talk informative and persuasive, they sometimes take the next step and ask if you happen to know of a product that is a good example of what you are talking about. A classic win-win presentation.

The average adult American has seen more than a million ads. We are appropriately wary and skeptical about any and all information sent our way. We also understand there is unspoken quid pro quo. If someone respectfully provides valuable information, we usually extend to them the right to implicitly and discreetly ask for our consideration of their product.

Words to live by, at least within the healthcare IT marketing and public relations arena.

Back to the conference, you may also be interested in a number of short videos I shot of John Lynn with Google Glass at the recent HIMSS conference. Here’s my favorite.

“Why are you doing social media?” Sales, something broader, brand experience….?

So, in closing, if you have found this blog post interesting and potentially useful, I hope you’ll consider following me on Twitter at @wareFLO.


P.S. Pssst: Hey buddy, wanna buy some workflow?

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Why ICD-10? The “Most of What Government Does Isn’t Cost Effective Anyway” Defense

A.S.S. (4/2/14) Needless to tweet (but I’m sure to do so anyway), this blog post generated a lot of disagreement on Twitter. I’m prepending the choicest here, in what is called an “antescript.” In contrast to a postscript, it occurs at a document beginning. (Skip to blog post.)

A.S. (3/31/14) Well, ICD-10 was delayed for a year, to 2015. I wrote the blog post below the day before the vote. Today tweets containing #ICD10, #ICDdelay, #nodelay and #SGR flew fast and furiously. I predicted the outcome before the vote and extracted what I believe is the fundamental lesson.

My original blog post….

I was a premed Accounting major (from the perennially ranked #1 University of Illinois Department of Accountancy). I believe in cost-justifying anything by anyone, from me to companies to the government. I’m against stuff that harms physician workflow, productivity, and professional satisfaction (best route to patient satisfaction with their physician). So anyway, I’ve been following the debate about ICD-10 and tweeted a link to Kyle Samani’s Why ICD-10?

My, my, my!

I think Kyle wins the debate hands down, but this is the quote from a comment counterargument that gobsmacked me.

“I’ve read all of Halamka’s posts. He’s a smart guy for sure. If you want to take an Expected Value approach to making decisions then probably 80% of the things we do and what the government mandates wouldn’t pass muster. IMO a weak argument.”

The crazy thing is I get the same basic argument from lots of people! That and apparent inability to understand the concept of sunk cost re the potential ICD-10 delay.

Normally I absolutely hate animated GIFs. However, this one for “puzzlement” has a big strong Expected Value!

confused-face-smiley-emoticon


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Workflow, Healthcare’s Most Misunderstood Software (with Apologies to Dr Pepper)

I dedicate the following to workflow management advocates in healthcare…

There’s people out there who don’t understand us. They say we’re everything from message interfaces to user interfaces. Is it true? (NOOOO!) And you know and I know it but do they know it? Oh sure, there’s people that know about workflow. Because they manage it! But there’s some people that’ve never managed workflow. Because they don’t understand workflow management. What are we going to do about that? (Make them understand!) How? (Get them to manage workflow!) Because when they manage workflow they understand workflow. And I see a day, when workflow management will be in every healthcare organization in America. And folks will look back on you and they’ll say, should healthcare workflow management last a thousand years, this was healthcare workflow management’s finest hour.

Above was adapted from the following, based on a 1970 Dr Pepper TV commercial.

There’s people out there who don’t understand us. They say we’re everything from medicine to pepper sauce. Is it true? (NOOOO!) And you know and I know it but do they know it? Oh sure, there’s people that love us. Because they tried us. But there’s some people that’ve never tried us. Because they don’t understand us. What are we going to do about that? (Make them understand!) How? (Get them to try us!) Because when they try us they like us. And I see a day, when Dr Pepper will be in every home in America. And folks will like back on you and they’ll say, should Dr Pepper last a thousand years, this was their finest hour.

PS Here’s another funny Dr Pepper ad, ending in the Misunderstood jingle

PSS Funny where inspiration comes from…

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#HFES2014 International Symposium on Human Factors & Ergonomics in Healthcare

The 2014 International Symposium on Human Factors & Ergonomics in Healthcare is currently going on in my hometown Chicago, but I’m not there! :( Oh well, I’ll follow the excellent tweets containing the hashtag #HFES2014 (or is it #HFES…?). I’ll add some here, surrounded by commentary. As usual, I’ll focus on usability and workflow. Please come back as I’ll be adding more tweets (such as, maybe, yours!) and more commentary as it occurs to me.

Just a little habit of mine. I like counting the number of “workflows” in healthcare workflow-related documents. I know I should also count potential synonyms such as “process” and maybe even normalize by deciding by total number or words…. but too much work! It’s just a superficial, but nonetheless surprisingly useful, signifier.

The next few tweets link to conference abstracts about healthcare workflow.

Third-party tweets:

If true, I find this shift troubling. One of the most potent criticisms of meaningful use is that it’s been too much about how (specifically, micromanaging workflow), not enough about clinical and financial outcomes and whether meaningful use actually improves them.

I absolutely agree with the idea that modular development is essential to the creation of effective, efficient, flexible and satisfying software systems. I would go on, though, to advocate use of workflow technologies to combine and execute these modules effectively, efficiently, and flexibly. Take a look at the following abstract from Usable Clinical Groupware Requires Modular Components and Business Process Management (I’ve bolded the key phrase):

“Future extensible clinical groupware will coordinate delivery of EHR functionality to teams of users by combining modular components with executable process models whose usability (effectiveness, efficiency, and user satisfaction) will be systematically improved using business process management techniques.”

“poorly supported work processes [cause] suboptimal, non-standard care, poor decision support, dropped cases”

Again, I absolutely agree with the above characterization of the relationship between work processes and those bad things…., but what’s a “work process”? It’s workflow! OK, lets think about this for a minute. What do we use to management information? Information technology. What do we use to harness solar energy? Solar technology. So, how should healthcare management workflow? How about: workflow technology?

See following tweet:

  • Research on human trust in automation and how trust affects interactions
  • How team interactions are affected by automation
  • Models of effective human-automation interaction/autonomy

Cool! Looks like full text is behind paywall, but at least abstracts are available. I even see a professor I took a graduate course from during my Industrial Engineering degree! I’ll tweet some of the papers and embed them here.

Addendum

Selected papers from the most recent issue of Human Factors (mentioned by @akiani_fr on the #HFES2014 #HFES thread).


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